Do Women Drive Word of Mouth Online?

A good e-marketing strategy takes into account the not insignificant fact that the majority of e-commerce shoppers are women.

Women surpassed men as users of the internet a long time ago, in the year 2000. Today they are all over the place browsing in and out of e-commerce sites, like they would among supermarket aisles, comparing prices and looking for deals.

For instance, even in supposedly male territory, women reportedly spent 80 cents of every dollar spent in sports apparel and, in addition, controlled 60 cents of every dollar spent on men's clothing.

When asked if they had shopped online in the last 30 days, more women (29%) than men (17%) said they had purchased items in the Clothes, Shoes and Accessories category. The same held true for other categories: Travel 24% women 20% men; Books 18% women, 13% men. More women than men made online

airline and hotel reservations; more medicine and remedies; more furniture and home accessories; and certainly, more cosmetics.

In the UK, according to eMarketer, 97 percent of female users do their research on products online, and 92 per cent of them end up buying them online. And even among the tech-savvy Echo Boomers, women under 30 both in the US and in the UK spend more time online than their male counterparts.

Because the Internet is a means for women to stay in contact and build relationships, they also make up the majority of social networking site users and, according to Nielsen, 55 per cent of mobile social media users. Women not only comprise the majority of Facebook and Twitter users, they are also more active (No surprise there).

With social media sites now flexing considerable muscle as e-marketing channels, these behaviour patterns among women make them primary drivers of word of mouth online. More than ever, women will be exerting a great influence, if they haven't already, in the e-marketing of any product or service.

Here are a few factoids about women online from Ogilvy and Mather: two in 10 female users shop online at least once a day; nine in 10 will share information about bargains and finds; in a crunch, six in 10 would ditch the TV while nine out of 10 would not give up their laptops.

Still and all, despite their presence, writ large, in both off and online markets, women tend to feel poorly served. Women feel misunderstood six out ten by food and healthcare marketers; seven out of 10 by automotive marketers; and eight out of 10 by investment marketers.

One last word to the wise e-marketer: Nine in 10 women say that advertisers don't understand them.

The Importance of Mold Remediation

Most people simply think that mold is ugly when they look at it but it is really hard to even think about the fact that it is dangerous for the human body. We are in front of a really common health hazard that can appear in any home. We need to make sure that it is always removed. The problem is that a lot of people are not going to actually get rid of the mold. This makes it come back and it can be shocking although the solution is usually really simple.

The biggest problem stays in the fact that mold remediation is something that we think about but we usually do not perform correctly. When dealing with any mold there is a need to first understand exactly what type of mold is in front of us and then we have to eliminate the cause before removing the mold. If the cause is not removed then the mold will most likely come back. In most cases the cause is going to be a problem with water infrastructure or too much moist that is present in some areas.

Another part of the process that is really important but most will not consider it is the fact that we also need to contain mold exposure. We might get rid of the mold in one room but then see that mold appears in another room too. This can happen because of the fact that spores can easily get to other rooms. Then the multiplication will take place in around 24 to 48 hours.

The bottom line is that if you do not know exactly what you are doing, you should seriously consider hiring a professional mold removal Atlanta company. They are guaranteed to work and offer you the best possible results. The mold will be removed completely and this is what you want.

Lead based paint inspections to avoid ailments

According to the standard rules and regulations, the acceptable percentage of lead in paints is 0.06%. However, this is as per the latest laws. If your house was built before the year 1978, there are high chances of developing lead poisoning, unless you opt for lead based paint inspections from us. Though children are more susceptible to the problem, even adults have been found to be affected by the same.

The following are the sources of lead in your house:

• Paint – Doors and windows in your house if it is an older one.
• In the soil around your house – Comes from the paint or leaded gas in vehicles.
• Dust in your homes – This can be due to the paint or dust carried from outside.
• Water – If the plumbing fixtures have lead in them.

Affect on children

The presence of lead in paints can be very harmful to children when they eat chips off the surface. It can even be found in soil if the same has been taken off walls. If children may come in contact with this soil or if the dust in your house contains lead particles, it leads to lead poisoning. When toddlers ingest or inhale lead dust, they may develop certain symptoms such as loss of appetite, insomnia, constipation, frequent tiredness, etc. They may be confused with other illnesses and can only be diagnosed by specific tests. These signs are starting points of diseases of the brain, slow growth, hearing issues, etc.

Affect on adults

Inhalation of the dust which contains lead can cause issues in the reproductive organs, high blood pressure, pain in joints and muscles and lack of concentration.

Our company uses special cameras to detect the presence of lead in any buildings. Contact us now for a lead based paint inspection.

Lead Based Paint Inspections to Screen Lead Hazards

Households painted before 1978 can pose lead paint hazards to the inhabitants residing in it. Lead dust and particles that are released from such paint coats can induce a number of health problems in the residents which can range from learning disabilities and retarded growth to behavioral abnormalities, convulsions and in extreme cases, deaths too. Therefore it is essential to get a structure tested for lead content, if it has been built, painted or refurbished before 1978. Lead based paint inspections can be done to analyze the level of lead contamination in a home and cut down on risks and hazards that are associated with it.

The risk of lead contamination is definitely more in older homes and structures in USA than in relatively newer constructions. Lead based paint inspections are also more commonly performed in older homes to assess and analyze whether the inhabitants are at risk of lead paint based hazards.

The inspectors carrying out the inspection usually test every room in the house, assessing every single paint surface inside a home structure or around it, to determine the level of lead contained in it. Fragments of each surface are removed and taken for examination in a certified laboratory. Upon completion of the test, a report is generated which includes the information of lead contamination levels in your house. If you have causes of concern, it is better to avail expert help for lead paint removal.

Lead based paint inspections by professionals definitely give you some advantages-

• More accurate results are guaranteed
• Decreased risk of spread of lead dust is there
• Solid advice for the removal procedure

Home kits meant for lead paint testing as a DIY project are strongly advised against, as they are not as reliable as professional testing results.

Avail Water Removal Services When The Leak Nightmare Strikes

Everyone wants a home that is free of maintenance issues, but the sad fact is that no home comes without its possible set of woes. Sooner or later there are bound to be issues such as water leaks, torrential rain damage, and water damage and so on and residents are bound to wonder how to deal with the issue of water removal. There are plenty of water removal experts in the Jacksonville, FL area and offer affordable services to the residents in a professional manner. Residents of this locality can also access these services online. Water removal is critical to maintaining a decent level of sanitation and hygiene and leaving stagnant water can cause a lot of damage that may become irrevocable later. 

What does a water removal service involve?

This kind of service provides professional help to remove stagnant water, dry out possessions, clean up after a flood or rain, and deal with mold and sewage damage issues and so on using the right kind of techniques and instruments. These services assist people to deal with stagnated, seeped through or damaged property and ensure that the premises that has utilized these services is left clean and safe for people to live in and does not pose a threat owing to bad air quality, infections or contaminations. 

These services must be accessed within 48 hours of the identification of the damage and must be handled only by professionals. Water removal services also help people to restore damages such as rotting of wood, growth of moss and mold, de-lamination of wood enclosures and rusting of metal panels and so on. Water removal is critical to maintaining good health and high standards of hygiene; it helps prevent eventualities such as infections, allergies and viral epidemics from affecting people.