Do Women Drive Word of Mouth Online?

A good e-marketing strategy takes into account the not insignificant fact that the majority of e-commerce shoppers are women.

Women surpassed men as users of the internet a long time ago, in the year 2000. Today they are all over the place browsing in and out of e-commerce sites, like they would among supermarket aisles, comparing prices and looking for deals.

For instance, even in supposedly male territory, women reportedly spent 80 cents of every dollar spent in sports apparel and, in addition, controlled 60 cents of every dollar spent on men's clothing.

When asked if they had shopped online in the last 30 days, more women (29%) than men (17%) said they had purchased items in the Clothes, Shoes and Accessories category. The same held true for other categories: Travel 24% women 20% men; Books 18% women, 13% men. More women than men made online

airline and hotel reservations; more medicine and remedies; more furniture and home accessories; and certainly, more cosmetics.

In the UK, according to eMarketer, 97 percent of female users do their research on products online, and 92 per cent of them end up buying them online. And even among the tech-savvy Echo Boomers, women under 30 both in the US and in the UK spend more time online than their male counterparts.

Because the Internet is a means for women to stay in contact and build relationships, they also make up the majority of social networking site users and, according to Nielsen, 55 per cent of mobile social media users. Women not only comprise the majority of Facebook and Twitter users, they are also more active (No surprise there).

With social media sites now flexing considerable muscle as e-marketing channels, these behaviour patterns among women make them primary drivers of word of mouth online. More than ever, women will be exerting a great influence, if they haven't already, in the e-marketing of any product or service.

Here are a few factoids about women online from Ogilvy and Mather: two in 10 female users shop online at least once a day; nine in 10 will share information about bargains and finds; in a crunch, six in 10 would ditch the TV while nine out of 10 would not give up their laptops.

Still and all, despite their presence, writ large, in both off and online markets, women tend to feel poorly served. Women feel misunderstood six out ten by food and healthcare marketers; seven out of 10 by automotive marketers; and eight out of 10 by investment marketers.

One last word to the wise e-marketer: Nine in 10 women say that advertisers don't understand them.

The Importance of Mold Remediation

Most people simply think that mold is ugly when they look at it but it is really hard to even think about the fact that it is dangerous for the human body. We are in front of a really common health hazard that can appear in any home. We need to make sure that it is always removed. The problem is that a lot of people are not going to actually get rid of the mold. This makes it come back and it can be shocking although the solution is usually really simple.

The biggest problem stays in the fact that mold remediation is something that we think about but we usually do not perform correctly. When dealing with any mold there is a need to first understand exactly what type of mold is in front of us and then we have to eliminate the cause before removing the mold. If the cause is not removed then the mold will most likely come back. In most cases the cause is going to be a problem with water infrastructure or too much moist that is present in some areas.

Another part of the process that is really important but most will not consider it is the fact that we also need to contain mold exposure. We might get rid of the mold in one room but then see that mold appears in another room too. This can happen because of the fact that spores can easily get to other rooms. Then the multiplication will take place in around 24 to 48 hours.

The bottom line is that if you do not know exactly what you are doing, you should seriously consider hiring a professional mold removal Atlanta company. They are guaranteed to work and offer you the best possible results. The mold will be removed completely and this is what you want.